Minutes - TRIPS Council - View details of the intervention/statement

H.E. Ambassador Dr. Walter Werner
12   INTELLECTUAL PROPERTY AND INNOVATION: THE SOCIETAL VALUE OF IP IN THE NEW ECONOMY – IP AND NEW BUSINESS
521.   Colombia is extremely interested in the promotion and development of the creative industry, which is why it issued Law No. 1834 of 2017 promoting the creative economy (Ley Naranja – Orange Law), presented under agenda item 1. Our interest is justified, because "the creative and cultural industries reportedly generate revenues of USD 2.250 billion and 29.5 million jobs worldwide, employing approximately 1% of the active population". In Latin America and the Caribbean, estimates suggest that the creative industries generate USD 124 billion worth of revenue, or 2.2% of the regional GDP (Ernst & Young, 2015). 522.   The "orange" sectors of Colombia include activities that are different from those of the great creative economies of the world capitals. Opting to "squeeze the orange" may help to solve the country's production and employment challenges. Colombia has an enormous potential for developing the orange economy, linked with the need to take advantage of the demographic dividend (Buitrago & Duque, 2013). The development and consolidation of the creative sectors is essential to generate employment and value added, transform production, increase competitiveness and boost exports, and attract foreign direct investment (FDI) (Duque, 2018; Benavente & Grazzi, 2017). 523.   The development of the creative economies will bring benefits to the rest of the economy, including tourism. Creativity and design, being closely linked to innovation, contribute to the proliferation of new ideas and increase the probability of their reaching the business and marketing stages (Hollanders & Cruysen, 2009). 524.   Colombia's policy to harness the potential of the orange economy will be conducted on three fronts:  Establishment of an institutional environment conducive to the development and consolidation of the orange economy and the consolidation of information on the different sectors of the orange economy;  Development of the necessary conditions and public goods for the different sectors of the orange economy and the so-called Orange Development Areas (ADN). This includes human capital development for the orange economy, protection and promotion of intellectual property, financing mechanisms, and stimulation of domestic consumption and exports of orange economy goods and services; and  The development of tools to help generate "orange value added" transversally throughout the Colombian production system.
The Council took note of the statements made.
50.   The Chair said that the item "Intellectual Property and Innovation: The Societal Value of IP in the New Economy – IP and New Business" had been put on the agenda at the written request by the delegations of Australia; the European Union; Japan; Switzerland; the Separate Customs Territory of Taiwan, Penghu, Kinmen and Matsu; and the United States of America. Since the circulation of the revised draft agenda, Brazil had co-sponsored the item. Those delegations had also submitted a communication on this topic (circulated in document IP/C/W/648 and addendum) to allow Members to prepare for the discussion.
51.   The representatives of the United States of America, Switzerland, Australia, Chile, Japan, the European Union, Norway, Brazil, Singapore, India, Chinese Taipei, Canada, China, South Africa and Colombia took the floor.
52.   The Council took note of the statements made.
IP/C/M/90, IP/C/M/90/Add.1