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Italy
LEGAL FRAMEWORK CONCERNING PROHIBITION OF AMBUSH MARKETING (DISCIPLINA DEL DIVIETO DI PUBBLICIZZAZIONE PARASSITARIA) - Law Decree 11th March 2020, no 16 - Converted into Law no 31, May 8, 2020
Activities of ambush marketing and misleading advertising are prohibited on the occasion of sport events or trade fairs of national or international relevance if they are not authorised by the organising bodies and when they are aimed at gaining an economic or competitive advantage.
https://uibm.mise.gov.it/attachments/article/2036358/Decreto%2011%20MARZO%202020%20n.16.pdf (See articles 10-11-12-13 -14 at pag 7-8 chapter III DISCIPLINA DEL DIVIETO DI PUBBLICIZZAZIONE PARASSITARIA ) The Italian general legislation on IP is available at the following UIBM link: https://uibm.mise.gov.it/index.php/it/normativa-pi
Ministry of Economic Development Directorate General for the Protection of Industrial Property- Italian Patent and Trademark Office (UIBM). Tel. 0039 06 47055678 Email : simona.marzetti@mise.gov.it