127. I would like to take the opportunity to share some information about GIs in the European Union and would first of all also like to echo Switzerland's views on the ever-increasing importance of protected geographical indication in the European Union.
128. We wanted to draw Members' attention to a recent registration of a GI in the European Union. In February 2022, the European Commission registered Ceylon Cinnamon as a protected geographical indication in the European Union. The European Union considered that the name 'Ceylon cinnamon' refers to a product which has distinctive qualities and characteristics and that the name enjoys a consolidated reputation. This is an example of the European Union protecting the products and cultural heritage of Sri Lanka. As from 23 February 2022, the name Ceylon Cinnamon will be protected against use on any non-originating product and protected against uses that evoke, misuse or imitate the genuine Ceylon Cinnamon. Importers of genuine Ceylon Cinnamon will now be able to distribute and sell the product using the valuable European Union protected geographical indication logo and face a level playing field in the market.
129. Other cinnamon or blended cinnamon from different places outside of Sri Lanka can and will still be sold on the EU market, but it will not be able to use the name 'Ceylon Cinnamon'. Also, any use of the Sri Lankan flag, emblems, signs or other graphic representations on the labels that might mislead consumers in particular as regards the characteristics, origin or provenance of the product is and will be prohibited in the European Union.