In accordance with the Intellectual Property Code, two cases must be distinguished:
(1)According to Article L 713-2, where an identical mark is used on identical goods, no risk of confusion is required in order to prohibit such use. Thus there is no need to establish a presumption of confusion.
(2)On the other hand, according to Article L 713-3, where a similar mark is used on identical goods, it is for the holder of the right in the mark to prove risk of confusion.