Laws and Regulations under TRIPS Art. 63.2 - View details of the document

Law Decree 11th March 2020, no 16 - Converted into Law no 31, May 8, 2020 (LEGAL FRAMEWORK CONCERNING PROHIBITION OF AMBUSH MARKETING during big international sport events)
Activities of ambush marketing and misleading advertising are prohibited on the occasion of sport events or trade fairs of national or international relevance if they are not authorised by the organising bodies and when they are aimed at gaining an economic or competitive advantage. The Ambush marketing prohibition is one disposition of a more general decree that regulates the organization of the winter Olympic games in 2026 in Italy.
The Italian general legislation on IP is available at the following WIPO link:
Ministry of Economic Development Directorate General for the Protection of Industrial Property- Italian Patent and Trademark Office (UIBM). Tel. 0039 06 47055678 Email :