As US question 3 correctly surmises, the Trade Marks Act 1994 does not specify explicitly that, in determining whether a trademark is well known, account must be taken of the knowledge of the trademark in the relevant sector of the public and knowledge obtained through promotion of the mark. This standard is established by case law. In determining whether a trademark is well known, a court in the United Kingdom would necessarily have to take account of any and all relevant facts upon which it is addressed. In this respect, the law of the United Kingdom is consistent with Article 16.2 of the TRIPS Agreement.